A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism

  • Sang Bong Lee
  • , Shih Hao Liu
  • , Carl P. Maertz
  • , Nitish Singh
  • , James Fisher

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

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Keyphrases

Psychology

Social Sciences