A good battle cry is half the battle: Creating a mission statement with a sense of mission

Allen Z Reich

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)32-39
Number of pages8
JournalJournal of Hospitality and Tourism Education
Issue number3
StatePublished - Jul 1 2000

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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