A good battle cry is half the battle: Creating a mission statement with a sense of mission

Allen Z Reich

doi:10.1080/10963758.2000.10685293

A good battle cry is half the battle: Creating a mission statement with a sense of mission

Allen Z Reich

Hotel and Restaurant Management, School of

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	32-39
Number of pages	8
Journal	Journal of Hospitality and Tourism Education
Volume	12
Issue number	3
DOIs	https://doi.org/10.1080/10963758.2000.10685293
State	Published - Jul 1 2000

ASJC Scopus subject areas

Education
Tourism, Leisure and Hospitality Management

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10.1080/10963758.2000.10685293

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A good battle cry is half the battle: Creating a mission statement with a sense of mission

ASJC Scopus subject areas

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