A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Michael T. Krush, Raj Agnihotri, Kevin J. Trainor

Research output: Contribution to journal › Article › peer-review

26 Scopus citations

Fingerprint

Dive into the research topics of 'A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability'. Together they form a unique fingerprint.

Business & Economics