This is a comparative analysis of industry restaurant websites and academic restaurant websites. The sites were evaluated with over 400 individual criteria in seven major categories including: technical specifications, technology used, site attractiveness, ease of navigation, ease of contact, marketing effectiveness, and legal compliance. This study highlights the areas where the sites are performing well, and those areas in need of improvement. By creating an index it is possible to compare industry and academic sites and create a “best practices” standard for comparison.
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management