A comparative analysis of restaurant websites and hospitality school restaurant websites

Andrew Moreo, Cihan Cobanoglu, Frederick Demicco

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

This is a comparative analysis of industry restaurant websites and academic restaurant websites. The sites were evaluated with over 400 individual criteria in seven major categories including: technical specifications, technology used, site attractiveness, ease of navigation, ease of contact, marketing effectiveness, and legal compliance. This study highlights the areas where the sites are performing well, and those areas in need of improvement. By creating an index it is possible to compare industry and academic sites and create a “best practices” standard for comparison.

Original languageEnglish (US)
Pages (from-to)40-47
Number of pages8
JournalJournal of Hospitality and Tourism Education
Volume19
Issue number3
DOIs
StatePublished - 2007
Externally publishedYes

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

Fingerprint

Dive into the research topics of 'A comparative analysis of restaurant websites and hospitality school restaurant websites'. Together they form a unique fingerprint.

Cite this