TY - JOUR
T1 - A comparative analysis of restaurant websites and hospitality school restaurant websites
AU - Moreo, Andrew
AU - Cobanoglu, Cihan
AU - Demicco, Frederick
PY - 2007
Y1 - 2007
N2 - This is a comparative analysis of industry restaurant websites and academic restaurant websites. The sites were evaluated with over 400 individual criteria in seven major categories including: technical specifications, technology used, site attractiveness, ease of navigation, ease of contact, marketing effectiveness, and legal compliance. This study highlights the areas where the sites are performing well, and those areas in need of improvement. By creating an index it is possible to compare industry and academic sites and create a “best practices” standard for comparison.
AB - This is a comparative analysis of industry restaurant websites and academic restaurant websites. The sites were evaluated with over 400 individual criteria in seven major categories including: technical specifications, technology used, site attractiveness, ease of navigation, ease of contact, marketing effectiveness, and legal compliance. This study highlights the areas where the sites are performing well, and those areas in need of improvement. By creating an index it is possible to compare industry and academic sites and create a “best practices” standard for comparison.
UR - http://www.scopus.com/inward/record.url?scp=84971526026&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84971526026&partnerID=8YFLogxK
U2 - 10.1080/10963758.2007.10696896
DO - 10.1080/10963758.2007.10696896
M3 - Article
AN - SCOPUS:84971526026
SN - 1096-3758
VL - 19
SP - 40
EP - 47
JO - Journal of Hospitality and Tourism Education
JF - Journal of Hospitality and Tourism Education
IS - 3
ER -