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Dive into the research topics where Yiyan Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 16 Article
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Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
Li, S. Y., Graul, A. R. H. & Zhu, J. J., Jan 2024, In: Journal of the Academy of Marketing Science. 52, 1, p. 164-195 32 p.Research output: Contribution to journal › Article › peer-review
Open Access12 Link opens in a new tab Scopus citations -
The social and economic outputs of SME-GSI research collaboration in an emerging economy: An ecosystem perspective
Andrade-Rojas, M. G., Li, S. Y. & Zhu, J. J. J., 2024, In: Journal of Small Business Management. 62, 2, p. 656-699 44 p.Research output: Contribution to journal › Article › peer-review
15 Link opens in a new tab Scopus citations -
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals
Zeng, P. F., Wang, R., Li, A. P. S. Y. & Qu, A. P. Z., Jun 2022, In: Information and Management. 59, 4, 103646.Research output: Contribution to journal › Article › peer-review
26 Link opens in a new tab Scopus citations -
Online critical review classification in response strategy and service provider rating: Algorithms from heuristic processing, sentiment analysis to deep learning
Zhu, J. J., Chang, Y. C., Ku, C. H., Li, S. Y. & Chen, C. J., May 2021, In: Journal of Business Research. 129, p. 860-877 18 p.Research output: Contribution to journal › Article › peer-review
51 Link opens in a new tab Scopus citations -
What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation
Chan, K. W., Li, S. Y., Ni, J. & Zhu, J. J. J., Jan 2021, In: Production and Operations Management. 30, 1, p. 103-126 24 p.Research output: Contribution to journal › Article › peer-review
97 Link opens in a new tab Scopus citations