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Dive into the research topics where Shihhao Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 5 Article
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Stormy sales: the influence of weather expectations on FMCG consumption
Ho, C. M., Ko, K. C., Liu, S. & Wu, C. C., Oct 30 2024, In: Journal of Product and Brand Management. 33, 7, p. 801-814 14 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism
Lee, S. B., Liu, S. H., Maertz, C. P., Singh, N. & Fisher, J., Aug 15 2023, In: Journal of Product and Brand Management. 32, 7, p. 1123-1138 16 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations -
To touch or not to touch: Examining the role of choice set size
Liu, S., Kaikati, A. M. & Arnold, M. J., Mar 2023, In: Psychology and Marketing. 40, 3, p. 567-578 12 p.Research output: Contribution to journal › Article › peer-review
11 Link opens in a new tab Scopus citations -
Beyond the 2-Dimension Approach of Individualism–Collectivism: The 4-Dimension Approach of Individualism–Collectivism on Organizational Citizenship Behaviour
Lee, S. B., Liu, S. H. & Kim, S. H., Jun 2022, In: Vision. 26, 2, p. 232-242 11 p.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Scopus citations -
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
Lee, S. B., Liu, S. H. & Maertz, C., Aug 10 2022, In: Journal of Product and Brand Management. 31, 7, p. 1018-1032 15 p.Research output: Contribution to journal › Article › peer-review
14 Link opens in a new tab Scopus citations